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Aye Joins NVIDIA Inception Program to Advance Edge AI and Personalized Retail Experiences

Singapore [July 28, 2025] – Aye, the company behind AyeFace—the frictionless biometric identity layer for physical retail—announced today that it has joined the NVIDIA Inception Program, a prestigious accelerator that supports startups driving innovation in AI and data science.

Membership in the NVIDIA Inception Program provides Aye with access to cutting-edge resources, including preferred pricing on NVIDIA hardwaretechnical training, and go-to-market support. This partnership reinforces Aye’s commitment to building real-time, personalized retail experiences using high-efficiency edge AI models and privacy-first multimodal architectures.

“As we scale our identity engine and recommendation models to serve high-footfall environments, NVIDIA’s ecosystem is a natural fit,” said Yee Yun Lim, CEO of Aye. “With our infrastructure hosted on GCP and powered by NVIDIA’s next-gen GPUs, this partnership gives us a serious lift in speed, efficiency, and scalability, without compromising latency or data privacy.”

Aye’s solution turns a customer’s face into a universal token for payments, loyalty, and personalized experiences; no app, card, or extra hardware required. The system runs entirely at the merchant layer, enabling offline retailers to deliver e-commerce-grade personalization with seamless checkout experiences.

Through its participation in the Inception Program, Aye will also gain access to NVIDIA’s global startup network, deepening collaboration opportunities with other AI-first innovators in retail, fintech, and smart city development.

This milestone aligns with Aye’s broader mission to build the AI-powered infrastructure for the physical world—where identity, payment, and behavior converge into a single, secure interaction.

About NVIDIA Inception
NVIDIA Inception is a program that nurtures cutting-edge AI startups by providing critical go-to-market support, expertise, and technology. The program is designed to help startups during key stages of product development, prototyping, and deployment.

About Aye
Aye is building the biometric identity layer for physical & online commerce. Its flagship product, AyeFace, is a universal, app-less facial recognition solution that enables seamless payments, loyalty, and personalized retail experiences. Backed by strategic investors and embedded in Asia’s payment ecosystem, Aye is re-architecting how the physical and AI-driven world recognizes and serves its customers.

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