Media Kit & Usage Guidelines

Purpose & Overview

This resource is your central hub for official Aye brand assets and guidelines — designed to ensure our identity is represented accurately, consistently and with impact. Whether you’re a partner, merchant, media outlet, or event organizer, you’ll find everything needed to integrate Aye into your communications and materials with confidence.

Within this, you’ll access approved logos, color specifications, typography. UI imagery and brand usage standards, all optimized for both digital and print applications.

Please note: All assets are proprietary to Aye and must not be altered, recreated or distributed without prior written consent from Aye.

Core Brand Colours

Secondary Colors

Aye’s secondary color palette has been designed to support our core brand colors, bringing versatility, clarity and a modern edge to all applications. These colors are used consistently across our pitch deck, AyeFace application and sales materials to enhance accessibility, create visual hierarchy and maintain a cohesive brand presence.

Logo & Visual Assets

Logo Type

Logo Colour

Our logo may be used in Brand White, Gradient.
Use the elements in your piece of communication to determine the color of your logo for maximum contrast and clarity.
- If your background is light, you should be using a Gradient logo. If your background is dark, use the logo in Gradient or White.
Over photography, you may use White, but be sure it is clear and legible.
Never use the logo in any of the secondary colors.

Logo Construction Grid

Clear Space & Minimum Size

To ensure clarity and brand consistency across all digital and print applications, follow these specifications when using the Aye or AyeFace logo:

Minimum Size
- The logo must never appear smaller than 0.5 inches (12.7 mm) in width for print or 72 pixels in width for digital applications.
- This ensures legibility of all elements, including gradients and letterforms.
Clear Space
- Maintain a minimum clear space equal to the height of the “A” in the Aye logo (or “A” in AyeFace) on all sides.
- No text, images, or other graphic elements should appear within this space.
- Example: If the height of the “A” is 20 px in your layout, leave at least 20 px of blank space around the logo on all sides.
Aspect Ratio
- Always scale the logo proportionally to maintain its original aspect ratio.
- Stretching, squashing, rotating, or otherwise altering the logo’s shape is prohibited.
Examples of Correct Use
- Scaling the logo proportionally from 200 px wide to 100 px wide.
- Placing the logo on a white or approved brand-color background with correct clear space.
- Black #000000, Light Grey #F3F2F3, Gradient (#E62135, #FF4B2D,#FF9925, #FDBF12) accordingly.
Examples of Incorrect Use
- Placing the logo at 50 px wide (below the minimum size).
- Adding shadows, outlines, or effects not provided in the official asset files.
- Changing the gradient or colors.

General Positioning

This guidance applies across all digital and print applications, whether in portrait or landscape format.

When building a composition, position the Aye logotype in one of the four corners, or align it along the vertical center for balanced impact. Use the space confidently — the logo should stand out. Be bold, be proud, and don’t be shy about size.

Minimum size rule: Avoid scaling the logotype smaller than one-third the width of the canvas. Anything smaller, and we lose the presence that makes Aye unmistakable.

Rotation

We typically display the Aye logotype flat at a 0° angle — horizontal is our default. This applies across most platforms: the app, website, social media, and standard ad formats.
In select cases, the logotype may be rotated 90° to better fit tall, narrow layouts. This vertical treatment lets us scale up the logo without crowding the design. You’ll see this in vertical ad spaces (like skyscraper banners), physical banners, merchandise, or playful brand moments like stationery.
To maintain clarity and impact, do not use the logotype at a size smaller than one-third of the canvas width.

Logo Do’s and Don’ts

Maintain proper spacing around the logo to ensure visibility and clarity.	Use the logo in its original colors and proportions; avoid distorting or altering it.	Ensure the logo is legible by using it against backgrounds with adequate contrast.
Use high-resolution versions of the logo for crisp reproduction across various mediums.	Avoid placing the logo in crowded or visually cluttered areas to maintain its impact.	Do not combine the logo with other graphics or elements that may detract from its visibility or meaning.
Always refer to the brand guidelines for specific rules and restrictions regarding logo usage.

General Rules

Do not recreate or modify these assets. If new collateral is needed, coordinate with Aye’s marketing team for authorisation.
When co-branding with Aye or other partner logos, ensure Aye’s logo(s) is easily legible and balanced in size relative to others.
Unauthorised or non-compliant usage may result in removal of permissions.

Logo Construction Grid

Clear Space & Minimum Size

To ensure clarity and brand consistency across all digital and print applications, follow these specifications when using the Aye or AyeFace logo:

Minimum Size
- The logo must never appear smaller than 0.5 inches (12.7 mm) in width for print or 72 pixels in width for digital applications.
- This ensures legibility of all elements, including gradients and letterforms.
Clear Space
- Maintain a minimum clear space equal to the height of the “A” in the Aye logo (or “A” in AyeFace) on all sides.
- No text, images, or other graphic elements should appear within this space.
- Example: If the height of the “A” is 20 px in your layout, leave at least 20 px of blank space around the logo on all sides.
Aspect Ratio
- Always scale the logo proportionally to maintain its original aspect ratio.
- Stretching, squashing, rotating, or otherwise altering the logo’s shape is prohibited.
Examples of Correct Use
- Scaling the logo proportionally from 200 px wide to 100 px wide.
- Placing the logo on a white or approved brand-color background with correct clear space.
- Black #000000, Light Grey #F3F2F3, Gradient (#E62135, #FF4B2D,#FF9925, #FDBF12) accordingly.
Examples of Incorrect Use
- Placing the logo at 50 px wide (below the minimum size).
- Adding shadows, outlines, or effects not provided in the official asset files.
- Changing the gradient or colors.

General Positioning

This guidance applies across all digital and print applications, whether in portrait or landscape format.

Minimum size rule: Avoid scaling the logotype smaller than one-third the width of the canvas. Anything smaller, and we lose the presence that makes Aye unmistakable.

Rotation

We typically display the Aye logotype flat at a 0° angle — horizontal is our default. This applies across most platforms: the app, website, social media, and standard ad formats.
In select cases, the logotype may be rotated 90° to better fit tall, narrow layouts. This vertical treatment lets us scale up the logo without crowding the design. You’ll see this in vertical ad spaces (like skyscraper banners), physical banners, merchandise, or playful brand moments like stationery.
To maintain clarity and impact, do not use the logotype at a size smaller than one-third of the canvas width.

Logo Do’s and Don’ts

Maintain proper spacing around the logo to ensure visibility and clarity.	Use the logo in its original colors and proportions; avoid distorting or altering it.	Ensure the logo is legible by using it against backgrounds with adequate contrast.
Use high-resolution versions of the logo for crisp reproduction across various mediums.	Avoid placing the logo in crowded or visually cluttered areas to maintain its impact.	Do not combine the logo with other graphics or elements that may detract from its visibility or meaning.
Always refer to the brand guidelines for specific rules and restrictions regarding logo usage.

General Rules

Do not recreate or modify these assets. If new collateral is needed, coordinate with Aye’s marketing team for authorisation.
When co-branding with Aye or other partner logos, ensure Aye’s logo(s) is easily legible and balanced in size relative to others.
Unauthorised or non-compliant usage may result in removal of permissions.

Narrative Guideline

Narrative & Messages:

Maintain consistent definitions for terms used in Aye/AyeFace materials and do not imply endorsement or sponsorship beyond the actual relationship
Messaging should focus on Aye/AyeFace’s values—what it is, why it matters, and how it brings value to end users.
Avoid exaggerated claims or overstating partnership status.
Approved Tagline Example:
- “Powered by AyeFace”
- These are example phrases you may use:
  - “Seamless checkouts. Just show your face with AyeFace.”
  - “Cashless, cardless, app-less — powered by AyeFace.”
  - “Unlock a personalized retail experience with AyeFace.”
  - “Unified payment and loyalty system with AyeFace.”
  - “Unified payment with AI CRM by AyeFace.”
  - “Universal Wallet & Virtual Terminal by AyeFace.”

Media Kit & Usage Guidelines

Purpose & Overview

Core Brand Colours

Secondary Colors

Logo & Visual Assets

Logo Type

Logo Colour

Logo Construction Grid

Logo Construction Grid

Narrative Guideline

Narrative & Messages:

Mentioning The Product Correctly

Describing The Product Correctly

Proudly Awarded