Media Kit
Brand & Media Resources
Guidelines, assets, and press resources for journalists, partners, and collaborators.
Messaging
Narrative Guidelines
Core Messaging Principles
- Maintain consistent definitions for terms used in Aye/AyeFace materials
- Do not imply endorsement or sponsorship beyond the actual relationship
- Messaging should focus on Aye/AyeFace's values — what it is, why it matters, and how it brings value
- Avoid exaggerated claims or overstating partnership status
Approved Tagline & Example Phrases
"Powered by AyeFace"
- "Seamless checkouts. Just show your face with AyeFace."
- "Cashless, cardless, app-less — powered by AyeFace."
- "Unlock a personalized retail experience with AyeFace."
- "Unified payment and loyalty system with AyeFace."
- "Unified payment with AI CRM by AyeFace."
- "Universal Wallet & Virtual Terminal by AyeFace."
Mentioning the Product Correctly
🚫 Incorrect
- AF, Aye F, Face (shorthand)
- ayeface, Aye face, ayeFace, Aye Face (wrong casing)
- Face by Aye, The AyeFace, Face Aye (reordered)
- Referring to the company as "AyeFace" (it's a product)
- AYE or aye (wrong case for company name)
✅ Correct
- AyeFace — capital A and F, no spaces, always full name
- Aye — the company name, capital A only
- AyeFace is a product; Aye is the company
Describing the Product Correctly
✅ DO
- Emphasize seamless experiences, personalization, and how AyeFace enhances existing workflows
- Keep messaging grounded in real benefits: faster checkouts, effortless loyalty, app-less convenience
- Highlight how AyeFace complements in-store staff
- "AyeFace helps staff serve more customers, faster."
- "AyeFace takes care of loyalty and payments — so you can focus on the experience."
🚫 DON'T
- Exaggerate claims (e.g. "guarantees 10x revenue")
- Misrepresent technology as replacing people (e.g. "no more staff needed")
- Overstate intelligence (e.g. "AyeFace knows everything about your customers")
- "AyeFace replaces the need for cashiers."
- "AyeFace runs your store without people."
Brand Identity
Logo & Visual Assets
Logo Types
Aye
Wordmark (Light)
Wordmark (Dark)
Gradient Background
AyeFace
AyeFace
Gradient Wordmark
AyeFace
Gradient Wordmark (Dark)
AyeFace
Gradient Background
Core Brand Colours
Secondary Colours
Download Brand Assets
Logo files in PNG, SVG, and vector formats — all approved variations.