The Creative Performance Intelligence Agent connects every ad creative to face-verified player spend — so budget flows to the themes, channels and markets that acquire high-value players, not bots and cheap installs.
The Problem
Installs are easy to buy. Value is hard to trace.
UA teams juggle creatives × channels × segments × markets — while the only signal that matters gets lost.
🎯
Installs ≠ value
Ad platforms optimise to CPI. Profit lives in retention, LTV and whales — metrics disconnected from the creative that drove them.
🖼️
Creative overload
Thousands of variants, constant fatigue. Manual analysis finds winners late — while losers keep spending.
🤖
Bots eat budget
Click farms and install bots siphon spend — and every fake install poisons the data your optimisation runs on.
🔗
Attribution is guesswork
ATT and cookie loss severed creative from value. SKAN answers are modeled, delayed and aggregated — never certain.
The Closed Loop
From ad creative to verified player value — one unbroken chain
Origin ID follows every creative from impression to face-verified transaction. No modeling, no probabilistic matching — a deterministic line from the ad to the player it acquired.
Step 1 · The Creative
🐉
DRAGON SAGA · "BOSS RAID" · 15s
Boss-fight theme · TikTok / Meta / YouTube
Markets: MY · TH · PH✓ Origin ID #UA-19
Every creative gets an Origin ID
Each variant, channel and market is tagged at launch. The agent ingests the creative itself — themes, hooks, visuals, messages — alongside spend and placement, so performance can later be read at the level marketers actually work at.
The player redeems the offer — a top-up, event entry, or merch purchase — at any AyeFace touchpoint. A liveness-checked face scan ties the creative to a real person, not a device ID. Bots can't pass, so fake conversions never enter the data.
Step 3 · The Verdict
🐉
#UA-19 Boss Raid · D30 LTV $41
2.4× catalogue average
CONVERTING · ✓ Scale
🏆
#UA-07 PVP Flex · D30 LTV $3
Fatigued · CPI up 41%
NOISE · ✕ Cut
⭐Budget shift proposed · TH + MY
+40% to #UA-19
The agent scales what works
Creative and verified LTV are joined deterministically, so verdicts arrive in days — not weeks after the budget is gone. The agent recommends what to scale and what to cut, with the reasoning behind every call.
The Console
Your whole acquisition loop, one screen
The same agentic layer that powers AyeFace's retail Data Agent and Market Pulse — pointed at creatives, channels and player value.
💬 "Which creative themes acquired the highest-LTV players in TH last month?"
✦ Boss-fight themes: 2.4× LTV vs catalogue avg — 68% converted at esports-café top-ups. PVP Flex is fatigued: CPI ↑41%, LTV ↓.
✓ Shift 30% budget → Boss Raid
Edit
✓ Reallocated across 3 channels · Origin IDs updated
Verified LTV by creative theme
🐉 Boss fight$41
🎰 Gacha reveal$18
🧙 Story cinematic$11
🏆 PVP flex$3
Face-verified spend · Origin ID attributed
Anti-Fraud
Every install you pay for should be a human
Install fraud and modeled attribution aren't a reporting problem. They're an identity problem.
❌Without AyeFace
🤖
Bot farms pass as players
Fake installs claim the CPI budget — and poison the optimisation data.
9,999+ installs
🎲
Attribution is modeled
SKAN postbacks: aggregated, delayed, probabilistic. Which creative won? Best guess.
⏳
LTV arrives in week 4
By the time real value shows up, the scaling budget is already spent on losers.
✓With AyeFace
🙂
Every conversion is liveness-checked
One face, one player. Bots can't convert — fraud is excluded by construction.
🎯
Origin ID is deterministic
Creative #UA-19 → verified top-up. First-party, at the point of value. No modeling.
💎
Value is verified at checkout
Real spend lands in the loop the moment it happens — scale/cut in days, not weeks.
Why AyeFace
The half of the loop no ad platform can see
Creative analysis is table stakes. What can't be copied is verified ground truth on the other end of the funnel.
🛡️
Every conversion is a human
Liveness-checked biometric verification (ISO/IEC 30107-3) means zero bot conversions in your acquisition data — the CPI you see is the CPI of real players.
🎯
Origin ID — deterministic attribution
Every sale is tagged to the exact creative, campaign or referral that drove it — 100% first-party, captured at the point of value. The loop ATT broke, closed.
🌏
Value signals no SDK can see
AyeFace already resolves identity across theme parks, arcades, concerts and retail — and the same rail extends to esports cafés, top-up counters and merch stores, joining the physical spend layer of gaming to one player profile.
🙈
Privacy-first by design
The loop closes on consented, aggregated signals — the same way Market Pulse matches public trends against anonymised transaction patterns. Biometric data is never sold or shared for advertising, and merchants never see it.
Outcomes
What the agent is built to move
↑ ROAS
Measured on verified LTV, not proxy installs
↓ CPI
Stop paying for bots and fatigued creatives
100%
First-party attribution at the point of value
0
Bot conversions pass liveness checks
Hours of analysis → one prompt
Collapse manual creative and campaign reviews into an agent that reads the data and answers directly — with the next action attached.
Creative direction that compounds
The themes, messages and visuals that resonate with high-value segments feed the next creative round — so every cycle starts ahead of the last.
Directional outcomes; results depend on catalogue, spend and market. AyeFace does not publish performance figures it cannot yet source at scale.
Scale the creatives that acquire real players.
See how the Creative Performance Intelligence Agent connects your creatives, campaigns and markets to verified player value.