Use Case · Chains

AyeFace for Chains

One face. Every store. HQ and franchise ·
each with their own loyalty rules, zero customer confusion.

Multi-outlet chains get a unified customer identity layer: same face recognised at every branch, loyalty consolidated, and campaign attribution tracked to the exact touchpoint.

Unified identity

One face profile works across every branch. Customers never re-enrol at a new location.

Chain-wide analytics

See visit frequency per branch, cross-branch basket overlap, and migration patterns.

Personalised at scale

AI agent adapts offers per customer based on history across all branches.

Earn & burn control per store

HQ sets brand-level rules. Each franchise can enable or disable earning and redemption independently, so cost is always attributed to whoever made the sale.

How It Works

HQ runs the brand. Franchises own their costs.

AyeFace gives every store its own earn/burn rules ·
while the customer always sees one seamless experience.

Step 1 · Enroll
ENROLLMENT · 2 PATHS, SAME RESULT
Pay with AyeFace
Auto-enrolled ✓
Face captured at checkout: profile created instantly. No extra step.
OR
Pay with card / QR / cash
Enroll in 30s
Quick face scan on cashier screen: done before they leave the counter.
PROFILE NOW ACTIVE AT
HQ Flagship
Franchise · MV
Franchise · Sunway
Either way: one profile, every store recognises them.

Enrolled at checkout · recognised everywhere

Pay with AyeFace and you're enrolled automatically. Prefer card or QR? A 30-second face scan at the counter does the same. Either way, every store in the chain recognises them from that moment on.

Step 2 · Configure
HQ LOYALTY RULES MANAGER
HQ FlagshipCORP
Earn ON
Redeem ON
Franchise · Mid ValleyFRNCH
Earn ON
Redeem OFF
Franchise · SunwayFRNCH
Earn ON
Redeem ON
Cost auto-attributed to the store that authorised the earn/burn

Per-store earn & burn control

HQ sets brand-level rules. Each franchise independently toggles earning and redemption. Points earned at a HQ campaign aren't absorbed by franchise stores unless they opt in.

Step 3 · Checkout
POS CHECKOUT · FRANCHISE MID VALLEY
Sarah L.: 2,450 pts
Face verified · Gold member
AT THIS STORE (FRANCHISE)
Earn pts ✓
on this purchase
Redeem ✗
at HQ stores
Shown on screen at face scan: cashier explains nothing

No confusion at the counter · ever

Rules are shown to the customer at face scan. They see exactly what they can earn and where they can redeem at this store. The cashier never needs to explain a thing.

The Franchise Loyalty Problem → Solved

Who absorbs the cost when points cross stores?

HQ runs campaigns, franchise owners pay the bill. AyeFace fixes the attribution: automatically.

Without AyeFace · cost misattribution
LOYALTY FLOW · CURRENT STATE
HQ Flagship runs 3× points campaign
Sarah earns 3,000 pts on $150 spend. HQ drives the traffic
↓
Sarah redeems 2,000 pts at Franchise
Franchise absorbs $20 cost, but got zero of the original sale
Franchise owner: "Why am I paying for HQ's campaign?"
HQ: "The brand loyalty program benefits everyone.". Arguments ensue.
"Why can I earn here but not redeem? They're the same brand!" Customer confused · cashier can't explain
COST ATTRIBUTION · THIS TRANSACTION Disputed monthly
Points earned · another brand outletno record
Redeemed here · no opt-out available−$20.00
Net franchise cost−$20.00 · unattributed
With AyeFace · cost correctly attributed
LOYALTY FLOW · AYEFACE
HQ Flagship · 3× pts campaign
HQ cost ✓
Sarah earns 3,000 pts · logged to HQ marketing budget
Franchise · Redeem OFF
Protected ✓
Franchise absorbs zero cost · they opted out of redemption
Face scan shows Sarah her options
"Earn pts here ✓  |  Redeem at HQ stores →"
No customer confusionNo cashier explanation needed
COST ATTRIBUTION · THIS TRANSACTION Auto-settled
Points earned · another brand outlet−$30.00 → issuing outlet
Redeemed here · opted out of burn$0.00
Net franchise cost$0.00 · protected
TodayFranchisee
Cost lands on the outlet that never made the sale
A customer earns points at another outlet under the same brand, then redeems them here. This franchisee hands over $20 of goods for a sale a different store banked.
→
With AyeFaceFranchisee
Cost settles back to the outlet that earned it
Every point carries the outlet that issued it, so redemption is billed to the store that took the original sale, not the one handing over goods.
TodayHQ
Franchisees opt out, so brand-wide loyalty fragments
Because cost lands unpredictably, outlets refuse to join. HQ cannot run one loyalty programme across the network, and the brand promise breaks store to store.
→
With AyeFaceHQ
Brand-wide campaigns franchisees actually join
With cost routing settled up front, HQ launches network-wide campaigns without resistance, and sees which outlet drove every redemption.
TodayBoth
No clean split between brand-level and store-level earn & burn
One programme means one shared liability, with no switch to opt a single outlet in or out of earning or redemption.
→
With AyeFaceBoth
Each outlet sets its own earn and burn rules
Franchisees control their own participation per outlet while HQ keeps a single view of the whole network.
TodayCustomer
Rules differ between same-brand stores and nobody can explain
"Why can I earn here but not redeem? They're the same brand!" The cashier has no answer, and the customer blames the brand.
→
With AyeFaceCustomer
No customer confusion, no cashier explanation needed
The face scan shows exactly where points can be earned and redeemed before anyone has to ask.

Build loyalty your franchise network will actually agree on.

Earn and burn rules that keep HQ and franchise owners both happy.